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  4. Die digitale Transformation läuft Ihnen nicht weg. Ihre Kunden schon.

Die digitale Transformation läuft Ihnen nicht weg. Ihre Kunden schon.

In seinem Fachartikel „Jetzt handeln – bevor die Kunden davonlaufen“ liefert Nico Rehmann, Geschäftsführer bei asioso, wertvolle Einblicke und Tipps für die digitale Transformation in Bezug auf die Beziehung von Unternehmen und deren Kunden.

Die digitale Transformation ist nicht mehr aufzuhalten - diese Erkenntnis ist im Management der meisten Unternehmen angekommen. Und doch verschlafen gerade auch deutsche Firmen die Digitalisierung ihrer Geschäftsprozesse, ganz so als hätten sie noch viele Jahre Zeit dafür. Das Problem dabei ist: Die digitale Transformation mag auf langsame Unternehmen warten, ihre Kunden werden es sicherlich nicht.

Die digitale Transformation setzt Unternehmen die sprichwörtliche Pistole auf die Brust. Entweder sie passen sich den technologischen Innovationen des Marktes an, oder sie gehen das Risiko ein, von innovativeren Konkurrenten verdrängt zu werden. "Disrupt or be disrupted", wie man im englischen Sprachraum so schön sagt.

Dass die digitale Transformation nicht mehr aufzuhalten ist, dass sie den Markt verändert, und zwar den globalen genauso wie immer mehr auch den lokalen, dass sie ein grundlegend neues Verständnis althergebrachter Geschäftsprozesse nötig macht - all das ist längst im Management der meisten Unternehmen angekommen. Und doch verschlafen gerade auch deutsche Firmen die Digitalisierung ihrer Geschäftsprozesse, ganz so als hätten sie noch viele Jahre Zeit dafür. Das Problem dabei ist: Die digitale Transformation mag auf langsame Unternehmen warten, ihre Kunden werden es sicherlich nicht.

Lesen Sie den vollständigen Artikel auf Channelpartner.de.

 

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