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A9

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Great search can seem to customers like it is reading their minds. We start the search experience by giving customers suggestions on how to formulate their queries as soon as they start typing. The better we understand the meaning of a query, the better we can help customers find the products they want. So we focus on the words and the intent behind those words. When a customer tells us they are looking for "Harry Potter in books", we distinguish in their query the title: "Harry Potter" from the category information: "in books".

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